Salt Lake City International Airport | Logo Design

In this project, I was tasked with creating a distinctive logo for Salt Lake City International Airport that reflects its unique identity and enhances its brand presence. To begin the design process, I conducted thorough research on Salt Lake City and its airport's background, its role as a gateway to the stunning landscapes of Utah, and the diverse community it serves.

Using tracing paper, I sketched multiple concepts that captured the essence of the airport, experimenting with shapes, forms, and typography. This hands-on approach allowed me to refine my ideas and visualize how different elements could harmoniously come together.

Once I settled on a direction, I developed a comprehensive brand identity that included a color palette and complementary design elements. The result is a modern, memorable logo that conveys the spirit of Salt Lake City, enhancing the airport's visibility and appeal to international travelers.