Sharkfin Airlines | Poster and packaging design

In this vibrant and imaginative project, I was tasked with creating unique packaging and a promotional poster for a fictional airline that offers complementary goldfish snacks to its passengers. The concept began with brainstorming sessions where I explored various products and companies and gathered inspiration. Through peer critiques, I refined my ideas and ultimately settled on a playful and engaging theme that would resonate with travelers.

The first step was to establish the airline's brand identity, which included designing a logo and crafting additional promotional materials that reflected the airline's personality. I focused on creating a mascot that embodied the spirit of travel and fun, which became a central figure in my branding efforts.

Next, I designed custom packaging for the goldfish snacks, ensuring it was entertaining and visually appealing. Each package was tailored to reflect the airline mascot and incorporated elements that evoked a sense of adventure. The playful designs aimed to create excitement and engagement for passengers as they experienced receiving goldfish in playful packaging aboard their flights.

Once I finalized the packaging designs, I printed and assembled them using industrial printers, learning valuable skills in packaging production along the way. I then organized a photoshoot to showcase the different flavors of goldfish, capturing the essence of each designed package. These photos served as the foundation for the final promotional poster, effectively conveying the whimsical nature of the airline and its unique offering.

Through this project, I gained a deeper understanding of packaging design, brand identity development, and storytelling through visuals. The experience challenged me to think creatively within specific constraints while enhancing my skills in promotional design, ultimately allowing me to create a cohesive and engaging brand experience.